Bill’s Back! He’s Joined The Abacus Cards/Clare Maddicott Team As A Consultant

Bill Greeno has a big smile on his face – as he’s back talking to retail customers. Popular industry stalwart Bill, whose redundancy from Paperlink (where he was sales director) was announced in July (https://www.pgbuzz.net/bill-greeno-paperlinks-sales-director-leaves-the-company-but-wants-to-stay-in-the-industry/) is now back in the greeting card world. Bill’s working for Abacus Cards/Clare Maddicott two days a week (on a consultancy basis) to head up the card publishing group’s multiples/national accounts’ business.

“I can’t tell you how good it feels to be doing some work!” exclaimed Bill, who has set up BG Consulting Services. “I am blown away by the breadth of the product portfolio, especially the BBC licensed Countryfile, Gardeners’ World and Springwatch ranges.”

Above: One of the designs in Abacus’ licensed BBC Springwatch collection.
Above: One of the designs in Abacus’ licensed BBC Springwatch collection.

As Bill told PG Buzz: “This feels very exciting. I want to make sure I do a good job for Abacus and its customers before I commit to any more work for other companies.”

Above: Having worked in the greeting card sector for almost 40 years (notably with Quitting Hollywood and Paperlink), Bill Greeno was determined to find roles in the industry and so set up his BG Consulting business.
Above: Having worked in the greeting card sector for almost 40 years (notably with Quitting Hollywood and Paperlink), Bill Greeno was determined to find roles in the industry and so set up his BG Consulting business.

Nick Carey, managing director of Abacus Cards, who has known Bill for many years is “delighted” to have Bill on board.

“He is effectively taking over the responsibility of looking after our national account customers from me, meaning Bill can do what he does best, and I can concentrate on being a managing director. It’s great to have him on board,” Nick added.

Above: Abacus group’s Summer sales meeting was a little different this year with the new social distancing rules in place. Members of the independent sales team now have their own branded face masks.
Above: Abacus group’s Summer sales meeting was a little different this year with the new social distancing rules in place. Members of the independent sales team now have their own branded face masks.

While Bill is now looking after Abacus’ multiple customers, Nathan Hitchcock, in his role as sales manager, will continue to oversee the group’s independent sales force and its many independent customers.

Above: The Abacus/Clare Maddicott recent Summer sales meeting saw the launch of a full Spring Seasons collection.
Above: The Abacus/Clare Maddicott recent Summer sales meeting saw the launch of a full Spring Seasons collection.

While the Abacus/Clare Maddicott customer services team continued to operate throughout lockdown, from September 1, both the sales force and studio teams “will be pretty much back to full power,” explains Nick. “It is all about being aligned with our customers’ needs. From next Tuesday, all of our reps are back working either four or five days a week,” he assured.

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