Best of British from WHSmith

New display concepts fanfare British card publishers

Banging the drum for British card publishing, a fresh new display concept has just been unveiled in WHSmith Travel’s flagship store in London’s Victoria station. The new concept, which is anchored by prominent Point of Sale emblazoned with Designed in Britain, also boldly displays the names of the card publishers whose designs feature on the new units.

WHSmith Travel’s flagship store in London’s Victoria station
WHSmith Travel’s flagship store in London’s Victoria station

Among the publishers who are involved in this new section are Five Dollar Shake, Wendy Jones-Blackett, Belly Button Designs and Tache, while other publishers (such as Portfolio, The Art Group, Star Editions, The Art File and Camden Graphics) are included in an Hello London display.

This new approach is also evident in WHS’ Harrods concession store, which was installed last month. The publishers included in the Harrods display are: Caroline Gardner, Five Dollar Shake, Velvet Olive, Belly Button Design, Ezen Designs and Hammond Gower.

Commenting on Hammond Gower’s involvement in the new display initiative, Nicci Hammond, co-owner said: “Considering how many publishers there are in the UK we feel very flattered that we’ve been chosen as one of the few Best of British. We produce 100% of our cards here in the UK and are very proud of being able to say this.”

Pictured at top: Designed in Britain display in Harrods

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