UK Greetings is playing the ‘superhero’ to its retail customers, not just by giving away 400 of cinema tickets, but also initiating a search to find a £500 Golden Ticket!
To coincide with the blockbuster cinema release of Marvel Avenger: Infinity War on April 26, UK Greetings has produced a specially designed 1ft FSDU filled with its best-selling Marvel greeting cards, including brand new designs based on the new movie. Certain to add further excitement the publisher is giving away 400 free cinema tickets – two free tickets with the first 200 orders of the Marvel Avengers: Infinity War shipper. Retailers have the option of using the tickets for their personal entertainment, or using for promotional purposes with their customers.
“The message is: get your orders in quick as they’re selling fast!” urges Gabriella Peace, communications manager for UKG. “We ran a similar promotion for Star Wars in September last year which sold out at lightning speed.”
UKG is also gearing up for a very active social media campaign around the cinema release.
As Gabriella explains: “We’ll be promoting the card product, raising awareness of the cinema ticket initiative and on Monday 23 April (the week of the film release) we’re running a Facebook competition giving away an Avengers card bundle and £100 Disney Store voucher.”
In addition to its Marvel promotion, UKG will also have retailers opening their orders with eagle eyes! In April UKG is launching a Golden Ticket initiative where one lucky independent customer will receive an actual Golden Ticket in their order worth £500 (or euro equivalent).
“If you’re a UKG customer keep an eye out for your order to see if you’re a winner!” teases Gabriella.