65% Of Card Indies Grew Their Business In The Last Year

Though there are still challenges, ‘Resilient’ is the word that independent greeting card retailers feel best sums up the greeting card industry, according to the findings of the latest PG Retail Barometer.

Providing invaluable insights into the independent greeting card retail sector, this annual survey, undertaken by Progressive Greetings makes for encouraging reading.

Some 65% of respondents reported that their business has grown over the last year (2021 v 2020), with almost a fifth of these revealing that their sales had increased by 20%-30%.

1B. Screenshot 2022-01-21 at 12.27.56

Indies have started 2022 feeling very positive about their trade in the coming year, with 71% fully expecting to grow their business.

“While the ‘shop local’ initiative retained the top slot for the second year running as having brought the greatest benefit to an indie’s business, improvements in their shop displays, social media activity and staff were also right up there,” revealed Jakki Brown, joint md of Max Publishing which undertakes this annual survey. “As for the factors that have had a detrimental effect on their business, it’s no surprise that it was the pandemic that was number one, but the disruption in supplies is a new entry in the biggest banes league,” she added.

1C. Screenshot 2022-01-21 at 12.28.21

As for greeting card genres that got the tills ringing, it was humour cards that hit the hot spot, with relations & occasions cards being in second place.

As for which other retailers indies see as the major threats to their business, supermarkets were named by 72% as the biggest thorn in their side, due to their improved displays and their convenience for shoppers.

Looking further ahead to the next 10 years, the last 12 months’ experiences have definitely made indies feel more positive about the role of the independent card retailer with 65% seeing it as having a real future with only 9% seeing the long future as weak (two years ago this figure was 30%).

1D. Screenshot 2022-01-21 at 12.28.35

Full details of the Retail Barometer findings will appear in the February edition of Progressive Greetings.

 

MORE NEWS
FF Today Feature image
 
UK Greetings gets in spirit with social media, mince pies, and helping local causes...
DSD GCA Feature image
 
GCA Speed Dating 2023 event announced for 2 March – with early bird booking discount...
Paper Tiger TV Feature image
 
Edinburgh store gets up close and personal with This Morning’s Holly and Phil...
Danilo sun Feature image
 
Publisher set for solar efficiency thanks to renewable energy scheme...
Paul tribs Feature image
 
Industry pals remember greetings business entrepreneur...
GOTY date Feature image
 
Closing date for Gift Of The Year comp now 15 December – with live judging at Spring Fair...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.