20,000 postcards promote PG Live

The countdown to PG Live has begun with over 20,000 postcards being sent to exhibitors to use to promote the show

Retailers and overseas distributors are being urged to register for PG Live to ensure they receive their free tickets and glossy Show Preview publication that will give a taster of what will be on offer at this year’s bumper greeting card exhibition.

The show, which takes place Tuesday 6 June and Wednesday 7 June at London’s Business Design Centre “will be a celebration of everything that makes the greeting card industry so fabulous – thousands of new innovative designs from over 280 companies, great camaraderie between publishers and retailers. It will be a wonderful opportunity for us all to be together at an event where business and pleasure really do meet,” commented Warren Lomax, show director of PG Live.

Exhibitors get free postcards to promote their stand at PG Live, such as this one for Five Dollar Shake.

Exhibitors are not only putting their finishing touches to the card ranges they will be unveiling at the show, but also coming up with enticing show only offers, promotions and competitions.

“Once again exhibitors have made the most of The Imaging Centre’s offer to print promotional postcards and 21,000 of these are now making their way into the market highlights just what treats visitors have in store for them.”

In addition to exploring all the very latest card trends, visitors to the UK’s only dedicated greeting card trade show will also be able to relax and enjoy the famous PG Live hospitality, with a complementary two-course lunch, endless refreshments and a free drinks party on the first night. The official tasting for the two course lunch took place yesterday, with Liam Keating, head of catering at the BDC ensuring that the menu will not disappoint.

Above: (clockwise from top right) BDC culinary maestro Liam Keating (incognito!) with the PG Live team Warren Lomax, Jacqui Parr, Ian Hyder, Jakki Brown and Simon Boyd at yesterday’s menu tasting for the 2017 exhibition.
Above: (clockwise from top right) BDC culinary maestro Liam Keating (incognito!) with the PG Live team Warren Lomax, Jacqui Parr, Ian Hyder, Jakki Brown and Simon Boyd at yesterday’s menu tasting for the 2017 exhibition.

“I know the PG Livers have high expectations on the food front, so we will not be letting them down. After a morning of feasting their eyes on some great products on the show floor, we will be ready for them in the dining room!” he said. When pushed as to some the quantities involved in catering for hungry PG Livers, he quipped “At least some 27 million grains of rice, 250,000 leaves of spinach and enough green beans to stretch from London to Bristol. As you know PG Live is made up of a lot of different ingredients to make it so special!”

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