Wrendale’s Hannah Dale is a hit in Japan

Hannah at work in the Mitsukoshi department store.
Hannah at work in the Mitsukoshi department store.

There is no denying the success of Wrendale Design’s products in the UK, but now the brand is continuing its expansion elsewhere in the world too.

Hannah Dale, the company’s founder and creative maestro attracted the crowds in Japan recently, where she was guest of honour at several department stores, giving painting demonstrations amid the displays of products depicting her work.

Part of the Wrendale Designs’ Portmeirion products on display in the Takashimaya Yokohama department store.
Part of the Wrendale Designs’ Portmeirion products on display in the Takashimaya Yokohama department store.

The trip was part of a new venture to launch the brand in Japan. Wrendale is working alongside Portmeirion (which licences Wrendale designs for collections of tableware and giftware) with a new distributor who had arranged a full week of painting demonstrations in top department stores in Tokyo.

Japanese consumers get up close to the Wrendale tablemats from Portmeirion.
Japanese consumers get up close to the Wrendale tablemats from Portmeirion.

The trip also involved participating in the British Fair that was being held in Tokyo’s Mitsukoshi department store, the oldest department store in the world – which began trading in 1673.

“We were really delighted with how the trip went and with the reaction from the Japanese people – they were so lovely and it was such a pleasure to meet them,” said Hannah.

Hannah Dale’s photo appears alongside some of the displays in Japan.
Hannah Dale’s photo appears alongside some of the displays in Japan.

She admits to being “surprised at the response to our designs overseas, but we are very excited by the new opportunity.”

The Wrendale Designs’ stand at Harrogate Home & Gift in July.
The Wrendale Designs’ stand at Harrogate Home & Gift in July.

The displays include Wrendale’s own products (greeting cards and gifts) as well as those licensed by Portmeirion.

This latest foray East comes on the back of Wrendale’s expansion into America last year as well as the continued development of its portfolio for the UK market.

 

 

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