Words ‘n’ Wishes takes over Quitting Hollywood’s sales and distribution to indies

Following several months of discussions, it has been confirmed that, as of October 1 this year, Words ‘n’ Wishes is taking over the sales and distribution of Quitting Hollywood products to the independent retail sector.

Quitting Hollywood’s commercial director Richard Edmondson feels QH will find more fertile growth on the indie front through Words ‘n’ Wishes as its sales and distribution partner. Seen here on the publisher’s stand at PG Live.
Quitting Hollywood’s commercial director Richard Edmondson feels QH will find more fertile growth on the indie front through Words ‘n’ Wishes as its sales and distribution partner. Seen here on the publisher’s stand at PG Live.

Words ‘n’ Wishes has expanded its salesforce to 24 agents (including two agents who have recently moved across from Quitting Hollywood) to provide an even better service to independent retailers.

As of the start of next month independent retailers will be able to place orders for both greeting card publishers’ brands with the same agent and with the cards being dispatched from Words ‘n’ Wishes’ Wigan warehouse.

Under the new arrangement with Words ‘n’ Wishes, its salesforce will offer the ‘best of the best’ of Quitting Hollywood, through 120 designs.
Under the new arrangement with Words ‘n’ Wishes, its salesforce will offer the ‘best of the best’ of Quitting Hollywood, through 120 designs.

Explaining the rationale behind this significant development, Richard Edmondson, commercial director of Quitting Hollywood said: “The industry’s market dynamics are changing, we were keen to find a way to get more of our heritage humorous card brands out into independent retailers.” Words ‘n’ Wishes was right at the top of Richard’s ‘wishlist’ as the publisher to work with, due to its “enviable reputation for service within the independent sector”, its extensive salesforce as well as the complementary product portfolio, discussions were sparked back in February.

Words ‘n’ Wishes joint md Rod Brown is no stranger to humorous cards having run Rainbow and also previously worked for Paper House.
Words ‘n’ Wishes joint md Rod Brown is no stranger to humorous cards having run Rainbow and also previously worked for Paper House.

Rod Brown, joint managing director of Words ‘n’ Wishes could see the synergetic opportunities.  “Since we launched the company in 2011, the philosophy behind our successful growth and development within the independent retail sector has been to offer the market quality verse and sentiment design aligned to outstanding service with added value.

Therefore, the opportunity to add 30 years of `specialist humour’, from a respected publisher, such as Quitting Hollywood exclusively for the independent retailers can only enhance our overall offering.”

The Twisty range from Quitting Hollywood caters for  both the male and female sends.
The Twisty range from Quitting Hollywood caters for  both the male and female sends.

Under the new arrangement, the Words ‘n’ Wishes salesteam will be offering a streamlined ‘the best of the best’ Quitting Hollywood portfolio of 120 designs, including designs from the Paw Play, Twisty and QH ranges, some of which have been developed very specifically for the independent retailer.

Elaborating further, Richard says that the additional volume the relationship with Words ‘n Wishes will deliver “will allow us to develop product specifically for the Independent channel as well as more regular updates for our heritage brands.”

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