Words ‘n’ Wishes kicks off with enlarged portfolio and new branding

The Words ‘n’ Wishes team outside the Etihad stadium, home of Manchester City.
The Words ‘n’ Wishes team outside the Etihad stadium, home of Manchester City.

Words ‘n’ Wishes’ annual conference is always a major event for the publishing company, but this year it scored a hat trick.

Unveiled at the sales conference which took place at the impressive Etihad Stadium (home to Manchester City FC), was the company’s new branding, a brand new product portfolio as well as presenting David Larmour with the Words ‘n’ Wishes Sales Person of the Year award. The conference coincided with the start of Words ‘n’ Wishes sales team distributing a curated collection of Quitting Hollywood designs to independent retailers alongside the Words ‘n’ Wishes ranges.

David Larmour (right) was presented with pronounced Sales Person of the Year Award by joint md Rod Brown.
David Larmour (right) was presented with pronounced Sales Person of the Year Award by joint md Rod Brown.

Rod Brown, joint md of Words ‘n’ Wishes said he felt “incredibly proud and emotional” at the recent meeting, which celebrated the progress the company and the team has made. “Without doubt it is a challenging market out there at the moment, but we see lots of opportunities. Our new branding and extended portfolio reflects the refreshed approach we are taking,” he told PG Buzz.

One of the 120 Quitting Hollywood designs that are now being distributed by Words ‘n’ Wishes to indies.
One of the 120 Quitting Hollywood designs that are now being distributed by Words ‘n’ Wishes to indies.

Not only is Words ‘n’ Wishes now offering 120 ‘best of the best’ of Quitting Hollywood designs to independent customers, but half of these designs have been revamped exclusively for independent retailers to give them a point of difference.

Exclusive formatted designs from Quitting Hollywood’s Paw Play and QH ranges have just been launched with more from Twisty and other ranges to follow.

Rod Brown had every reason to feel at home at the venue as he himself was a professional footballer (playing for Arbroath) prior to coming into the card trade and in fact is still very involved, as vice chairman of semi-professional team Kidderminster Harriers.

Providing indies with exclusivity, 60 Quitting Hollywood designs have been revamped into a new format.
Providing indies with exclusivity, 60 Quitting Hollywood designs have been revamped into a new format.

Commenting on football v greeting cards. “Managing a football team does have similarities with that of heading up a salesteam for a greeting card company. They are made up of individuals, each of which have their different skills, which together make up a winning team with a strong will to win.”

The first order of both Quitting Hollywood and Words ‘n’ Wishes designs leave the company’s Wigan warehouse.
The first order of both Quitting Hollywood and Words ‘n’ Wishes designs leave the company’s Wigan warehouse.
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