Which? shop is best

Over 10,000 consumers reveal best and worst high street shops

DIY store Toolstation and sound system and TV retailer Richer Sounds have been hailed as the UK’s joint-top high street retailers, but Card Factory is not far behind them in the popularity stakes, according to a survey of over 10,000 consumers, by consumer champions Which? Of 100 high street brands, Card Factory ranked joint 9th in the survey which asked consumers about their shopping experience at major retailers.

In addition to Toolstation and Richer Sounds, John Lewis, Waterstones and Harvey Nichols made up the top five, the latter three having the same number of votes.

On the specialist card retailer front, while Card Factory was in the ‘top ten’, Clintons (admittedly with less than half the stores of Card Factory) was towards the bottom of the league table, ranking 88th, alongside Tesco and Sainsbury’s.

Paperchase came in 32nd place, three positions above Marks and Spencer.

Other notable inclusions were Fenwick (18th), Asda (67th), WH Smith (99th) and Morrisons (100th).

Richard Headland, editor of Which? magazine, said: “The best retailers, Richer Sounds and Toolstation, continue to strike the right balance by selling quality products at reasonable prices. It’s a simple formula, but that’s why they consistently score well with shoppers in the Which? survey.”

The ranking is based on 10,214 responses from the public about their previous six months’ in-store shopping experiences. Which? asked about overall experience and shopping for different products. The customer score is based on satisfaction and the likelihood of recommending each shop.

Pictured at top: Card Factory fared best for greeting cards on the high street.

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