Julie Fiske, proprietor of Paper Wishes, Wymondham in Norfolk reveals what is selling in her shop, based in this market town with a loyal locals customer base.
Everyday: Relations age cards from IC&G
“These cards just sell and sell for us – customers come from far and wide for the range of age relation cards.”
Cute: Music Box Cards from My Design Co
“The front of the music box card looks like a conventional card, but it opens to reveal a magnetic dancing character which moves around the card to the music when you press play. Customers love to watch them and listen to the lovely music.”
Photographic: General cards from Wild Card
“Holly Auchincloss’ amazing photographs of animals do well. The black and white tortoise image has been particularly popular.”
Handmade or Hand-Finished: General cards from A Made Hand
“These cards are simple beauty – customers appreciate this.”
Traditional: General cards from Whistlefish (formerly Milkwood)
“The floral designs are very popular and because the cards are such a good price many people buy lots at a time to stock up. We definitely could not be without them.”
Children’s: Jojo’s Jungle from Paper Rose
“Bright and fun. Lots of lovely colours mean these cards appeal to adults and kids alike.”
Ancillary: Starlight Bottles from Boxer Gifts
“With sentiments on the bottle and lovely star shaped LED lights inside, these just continue to grow in popularity.”
Plush: Jellycat
“Gorgeous, soft, cuddly plush that everyone loves.”
