The Sun shines on Adele’s greeting card

Music superstar hits the high media notes with her card shopping trip to John Lewis

As widely reported in the media last week, singer Adele was so tickled by spotting her likeness on a Tache Crafts greeting card while shopping in John Lewis’ Peter Jones store in London’s Sloane Square that not only did she buy the whole the entire stock in the department store, but kicked off a media frenzy.

Tache’s Frank Nicholls with his business partner and fiancee Pennie Bryant (centre) at a PG drinks party at Spring Fair with National Stationery Show’s Kelly Bristol.
Tache’s Frank Nicholls with his business partner and fiancee Pennie Bryant (centre) at a PG drinks party at Spring Fair with National Stationery Show’s Kelly Bristol.

The Sun newspaper broke the story last Thursday (27 April) that while shopping in Peter Jones, Adele spotted the card. The newspaper reported: “Adele walked right up to the shelf and took the lot. She found it hilarious. The staff couldn’t believe she was in there, let alone her choice of purchase. She said she was going to send them to all her friends.” She was also heard to joke that she would sue the card company for using her image.

Other newspaper channels, including the Daily Mail, the Metro, The Standard as well as online sites latched onto the singing sensation’s cackling response to spotting the card in the racks.

PGBuzz spoke to Frank Nicholls, managing director of Tache Crafts, publisher of the card who commented: “What a great story in The Sun – we’re absolutely thrilled that Adele loves her Famous Faces card so much. And buying all of Peter Jones’ stock to send to her friends, that’s wonderful – we’ll have to send some more stock in as a matter of urgency!

Lionel Richie has been popular for Tache Crafts as well.
Lionel Richie has been popular for Tache Crafts as well.

Famous Faces has been a really popular range for us and is growing all the time. In fact we are set to launch a number of new ‘faces’ at PG Live in June, along with a fabulous and fun new feature across the whole range – all will be revealed at the show!”

Frank reported that sales were rocketing across the whole Famous Faces range, with the Donald Trump one being among the most popular right now. However its Lionel Richie ‘You Had Me At Hello….’ Design is also proving popular and not just with the general public. “Lionel himself loved it so much he Tweeted and Facebooked the card to his millions of followers, wishing everyone Happy Valentine’s Day!” revealed Frank.

As far as Adele’s joke about “suing” for the use of her image, she was of course joking. “Everything is of course fully above board on that front, as you would expect,” assured Frank.

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