Simson Cards to take over distribution of Carte Blanche greeting cards and wrap in Oz

John and Bindi Simson will be custdians of CBG’s card distribution from 2018.
John and Bindi Simson will be custodians of CBG’s card distribution from 2018.

Carte Blanche Greetings has appointed Simson Cards as distributor for its greeting card brands in Australia with Australian giftware distributor, Jasnor taking on the sales and distribution of Carte Blanche’s gift and plush lines.

As a result, CBG is to close its own Australian subsidiary that has been trading for the last five years.

Me to You and the other CBG brands are up for change in Oz.
Me to You and the other CBG brands are up for change in Oz.

This change of approach and move to a distribution model follows “a strategic review” of the Carte Blanche Group’s operations “both in the UK and Australia”.

From the start of January, Simson Cards will handle the sales and distribution of CBG greeting cards and packaging.

Commenting on Simsons, the Melbourne-based company that is run and owned by the dynamic husband and wife team, John and Bindi Simson, Carte Blanche Group’s commercial director, Gerard O’Mahony, said: “Simson’s energy for new and innovative product with that Australian ‘touch’ for colour and text appealed to us and we have great confidence they will help build business with our brands”.

CBG’s Alister Marchant (left) and Gerard O’Mahony.
CBG’s Alister Marchant (left) and Gerard O’Mahony.

Founded in 1980, Simsons has established itself as a leading supplier to the direct-to-retail, non-discount distribution channel.

Established in 2012, the Carte Blanche Australia business will cease selling and distributing on 31 December 2017 and Simson will assume effective control of the Carte Blanche brands from 1 January 2018. The Carte Blanche Australia office will be run by Carte Blanche Australia Chief Financial Officer, David Henderson, and remain open for a period after 1 January 2018 to complete the winding up of all commercial activities.

Jasnor will take on distribution of CBG’s plush and gifting.
Jasnor will take on distribution of CBG’s plush and gifting.

Thanking the CBG Australia team for working hard to “represent, maintain and build our brands in the market” Carte Blanche group chief executive Officer, Alister Marchant said: “We believe it’s the right time to build on this foundation and develop our brands further  with a different model.”

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