Scribbler embraces a ‘love in’ with matchmaking service, PlayDate London

Award winning matchmaking service PlayDate London fully has embraced the idea of working with Scribbler.
Award winning matchmaking service PlayDate London fully has embraced the idea of working with Scribbler.

As part of a new PR thrust, card retailer Scribbler has forged a relationship with dating service, PlayDate London in an inventive initiative to promote Valentine’s Day card sales.

Scribbler is playing cupid by co-hosting an interactive speed dating event with the award-winning matchmaking operator on Saturday 10 February (held at SAMA, a bar on London’s Southbank) which will involve the participants forging links through playing a game based on the Valentine’s Day cards the retailer offers.

Spearheaded by Scribbler’s new PR and social media manger, Vanessa Mallia, this is a first in a series of events, initiatives and promotions that she explains “will promote Scribbler as well as greeting card sending in general, in a fun way”.

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Vanessa Mallia, Scribbler’s new PR and social media manager with the retailer’s card buyer, Eliot James.

Already attracting a fair amount of consumer press and public attention, the £25 ticket to the speed dating event will include refreshments as well as a Scribbler goody bag (containing some of the retailer’s own brand cards and gift products), plus drinks and nibbles. The event will also see the ‘daters’ participate in a game, which involves inviting them to come up with new slogans to Scribbler cards, with prizes being tickets to a comedy club.

Vanessa, who has joined Scribbler recently bringing with her a wealth of experience hones during her time in PR, working for a social agency as well as heading up 10,000 people events at the Emirates stadium.

Scribbler has lots of new inventive PR ideas in the pipeline for 2018.
Scribbler has lots of new inventive PR ideas in the pipeline for 2018.

As to what attracted her to the post at Scribbler, Vanessa told PG Buzz: “I have always been a huge customer of Scribbler. Any business that generates so much fun is worth joining. I am full of ideas of how to drive traffic to the stores, to our website and to spark interest in buying and sending cards generally.”

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