Martin Parks, one of the industry’s creative stalwarts, has set up a new company to give expert sales-building help and advice to businesses in the greeting card industry.
His new company, Loupe Greeting Card Consultants, calls on Martin’s experience, firstly at Paper Rose, (where he was studio manager for five years), before spending the last 15 years as art director of the Original Poster Company.
Martin’s skill set includes design and art direction, production management and operations expertise.
“I am so excited by Loupe,” commented Martin, “it is an opportunity to use all my accumulated knowledge and experience to help make publishers more successful!”
Martin has managed design and production teams and directed the creative and production process from product strategy, sales analysis and market research, through to concepts, costing, art direction, layout, print and finishing.