Making positive Tracks on the website front

The new Tracks’ site has been conceived to be product-focused.
The new Tracks’ site has been conceived to be product-focused.

Tracks has completely overhauled its website and has just gone live on a brand new online reincarnation, which has been developed in conjunction with Skylight Media.

The new Tracks’ site, marks the 30th website that Nottingham-based website developer Skylight Media has developed in the UK greeting card industry.

Tracks plays the odd Trump card!
Tracks plays the odd Trump card!

As Ben Fidoe, Tracks’ design manager told PG Buzz: “We are delighted with the new site, it is much more product driven than our previous one, enabling us to be there for retailers whenever and wherever. The website will work very much in tandem with our catalogues and actual samples”.

Although there is a facility on the new site for direct sales to consumers, the focus is very much as a trade site.

Skylight Media’s sales director Matt Riceman at PG Live, at which the company sponsors the WiFi.
Skylight Media’s sales director Matt Riceman at PG Live, at which the company sponsors the WiFi.

“The last thing we would ever want to do is compete with our customers,” assures Ben. “We are also ramping up on social media which will also support our retail customers.”

Praising Skylight Media, Ben said: “It has been invaluable to work with a team who understands the intricacies of our industry.”

The eye-catching new Fluff range is given prominence on the site.
The eye-catching new Fluff range is given prominence on the site.

Matt Riceman, sales director of Skylight Media explained that the new Tracks site uses the latest version of its system, “the benefits of which are how the site displays and functions on mobiles – a way of the world!”

The Tracks team has comprehensive control over the content, enabling them to make their own updates.

The new Tracks site also encourages retailers to search by card type.
The new Tracks site also encourages retailers to search by card type.

“The improved product filtering enables items to be grouped and displayed quickly, which is also a great facility for retailers looking to replenish certain types of cards,” adds Matt.

 

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