Leading greeting card printer, Sherwood Group appoints new managing director

Printers to many greeting card publishers, Sherwood Group has appointed Andy Watts as its new managing director as part of its growth strategy and ongoing succession plan.

The Sherwood Group, along with its sister company Loxleys has been committed to printing greeting cards for many decades.
The Sherwood Group, along with its sister company Loxleys has been committed to printing greeting cards for many decades.

Graham Garrod, who became managing director of the company a few years ago when Jeremy Bacon moved up to CEO is now reverting to his previous role as operations director.

Andy, who joined the Nottingham-based business this week, brings with him 30 years of printing experience. He latterly worked for Europe’s largest book publisher, CPI, where he was general manager of its UK trade books business, responsible for printing 120 million books a year.

Andy Watts has just joined The Sherwood Group as managing director.
Andy Watts has just joined The Sherwood Group as managing director.

Summing up his remit, Andy told PG Buzz: “I will be working closely with my co-directors and team to further build on the group’s platform for growth, maintaining standards and driving innovation.”

Andy admits that while his printing prowess is not up for question, his greeting card sending habits have much room for improvement!

“Up until now I have only bought a few cards every year, for my Mum, my girlfriend and family, but I am ready to change that!

When I was printing books I shunned Kindles and ebooks, remaining loyal the tangible versions. I now pledge to up my allegiance to greeting cards now I am with Sherwood!” he joked with PG Buzz.

One of Andy’s first major industry networking events will be The Henries Awards (on October 5), of which The Sherwood Group is a stalwart supporter.

Simon King enjoying The Henries 2014, which was on a ‘Scottish’ theme that year.
Simon King enjoying The Henries 2014, which was on a ‘Scottish’ theme that year.

PG Buzz put Simon King, Sherwood’s sales director in the hot seat and asked him a couple of questions!

Why is sponsoring The Henries so important to Sherwood Group?:

“We have always enjoyed sponsoring The Henries, and especially The Henry Cole Classic Award, the special award for an iconic range, or long lasting range that has stood the test of time, The Sherwood Group has always felt part of the industry, not just as a supplier, being a sponsor of The Henries is a fantastic chance to share with others at a great rewarding event.”

What do you most love about the greeting card industry?: “For over 30 years, it’s been great to see the ongoing creativity, new ideas, seeing projects we have worked on being displayed at shows and then selling in retail. I love seeing new publishers coming through as well long lasting friendships that are forged. The friendliness and support in this industry, despite the competition is unique – and I love that.”

 

MORE NEWS
 
Fresh water in a Burkina Faso village thanks to the card publisher...
 
As the main calendar and Christmas card buying season gets underway, Danilo has once again delivered a surprise video to...
 
Retailer makes a U-turn after brouhaha over giftwrap offer...
 
Publisher urges its retail customers to help spread the Christmas cheer...
 
Edgy retailer pulls out the stops to clinch festive sales...
 
Card publishers rub shoulders with celebs at the retailer’s big bash...
Get the latest news sent to your inbox
Subscribe to our daily newsletter