Hammond Gower acquires Winged Hat

1E_HAMMOND-GOWER-LOGO.epsWhen Zana Duthie, founder of fledgling design-led greeting card publishing company, Winged Hat, realised that she could no longer juggle her business responsibilities in the ‘corporate change’ sector with her card publishing business, she turned to her longtime friend, Nicci Gower, founder of Hammond Gower for advice as to how to take the card brand forward.

Zana Duthie (right), founder of Winged Hat on her stand at the recent Spring Fair.
Zana Duthie (right), founder of Winged Hat on her stand at the recent Spring Fair.

As a result Winged Hat has been acquired by Hammond Gower. Zana debuted with Winged Hat at PG Live in 2016 receiving a rapturous welcome from retailers and overseas distributors. However, as Zana explained to PG Buzz, latterly she found “managing two businesses too much” so has sold Winged Hat to Hammond Gower.

PG Live (June 5 and 6 at London’s Business Design Centre) will see the re-launch of the brand under the Hammond Gower umbrella.

The Winged Hat ranges are to be kept separate from Hammond Gower.
The Winged Hat ranges are to be kept separate from Hammond Gower.

Nicci assured that Winged Hat and Hammond Gower will continue as completely separate apart brands from production and back office.

“We believe the two brands are distinct: Winged Hat to cover a younger, more design-led market and HG catering to the more mainstream, traditional greeting card buyer,” explains Nicci. “The two sets of agents will remain in place with two stands at PG Live and distinct marketing collateral,” she adds.

MORE NEWS
Thortful balloons feature Image
 
Card marketplace flies high putting principles before profit in refusal to sell helium balloons...
NSW countdown Feature Image
 
Lamy comp kicks off seven weeks of sponsored events to reach stationery heaven...
Angela Chick closing Feature Image
 
Indie artists’ advocate shuts up shop in change of direction to ‘create for the joy’...
Art source trends 1 Feature Image
 
Trend tracking the human touch with Jehane Boden Spiers...
ryman tax Feature Image
 
Ryman owner urges government to act as foreign retailers avoid customs bills...
Light fund north Feature Image
 
Northern quiz raises over £13,000 for greetings industry charity...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.