Hallmark, Tesco and Rubies join forces to make dreams come true

Poppy (right) and her cousin Libby with Poppy’s parents Cheryl (centre) and Chris, brother Finn and Libby’s mum Emma with PG’s Jakki Brown (far right), Hallmark’s Ellen Harrison (far left-right) and Emily Patterson and Rubies’ Zoe O’Connell.
Poppy (right) and her cousin Libby with Poppy’s parents Cheryl (centre) and Chris, brother Finn and Libby’s mum Emma with PG’s Jakki Brown (far right), Hallmark’s Ellen Harrison (far left-right) and Emily Patterson and Rubies’ Zoe O’Connell.

Poppy entered a Beauty and the Beast competition run by Hallmark, Tesco and costume company Rubies to have her design for a princess dress turned into a reality.

The Hallmark FSDU that launched the competition in Tesco.
The Hallmark FSDU that launched the competition in Tesco.

The competition, which launched to coincide with a special Disney Beauty and the Beast greeting card FSDU going into Tesco stores, attracted approaching 300 entries, but the creative idea shown by Devon-based Poppy was deemed the best. She also said that if she could choose anyone one else in the world to also have her yellow and blue princess dress to wear it would be her cousin Libby.

Poppy’s original drawing that was submitted to the competition.
Poppy’s original drawing that was submitted to the competition.

Although Poppy’s parents were informed of her win, it was kept a secret until Tuesday afternoon when Poppy, her cousin Libby, little brother Finn and their parents opened the grand doors of a room in Shoreditch Town Hall to reveal not only that her design turned into two real princess dresses, but a table set with a feast for a princess!

One of the many Hallmark Disney Princess card designs.
One of the many Hallmark Disney Princess card designs.

The two youngsters wasted no time in changing into their beautiful dresses, the matching crown and long gloves, that had been made by Rubies.

Poppy holding her winning design with Libby. It was also their first ever trip to London!
Poppy holding her winning design with Libby. It was also their first ever trip to London!

“This is beyond anything we could have hoped for,” commented Ellen Harrison, Hallmark’s marketing and events manager who was at unveiling event. Her colleague Esther Key, licensing and consumer marketing manager explained that the rationale had been to create a competition that encompassed the creativity of Hallmark, encouraging the use their imagination, as well as creating something they could share with someone they hold dear to them. We are delighted that both Tesco and Rubies helped in making dreams come true.”

In a unlikely coincidence, Poppy’s mum, Cheryl had started her own card company, Cosy Toast, which she ran until she had Poppy.

“I still enjoy reading Progressive Greetings,” said Cheryl, who now is a freelance textile designer, her creative skills clearly have passed on to daughter Poppy.

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