Now in its 5th year, Festive Friday, 1 December 2017, is the special day for everyone in the card industry (and all card senders) to start to send their personal Christmas cards. Instigated by the GCA, the idea is to create a great first wave of wonderful cards arriving in early December to get the nation in the Christmas card-sending mood.
Sharon Little, the GCA’s ceo, said, “This is a fun event with a serious mission – to get the country behind sending more Christmas cards. The more cards we can send as an industry, the better our great first wave of cards will be, prompting the public to send their cards too.”
Sharon encourages publishers and retailers to get creative and organise Christmas card-sending events for staff and customers in the lead up to or on the actual day itself.
Retailers and publishers can download the latest Festive Friday toolkit from the GCA website, with lots of ideas to help inspire publishers and retailers get involved and lots of gorgeous imagery, created by Jack Carter courtesy of The Art File’s design team. This includes a new banner, a poster, a flyer and social media imagery.