GBCC celebrates blooming great sales of its charity cards

(Left-right) Chris Houfe, sales director  of GBCC handed the cheque to Greenfingers’ head of fundraising and communications Linda Petrons, and the charity’s chairman, John Ashley.
(Left-right) Chris Houfe, sales director  of GBCC handed the cheque to Greenfingers’ head of fundraising and communications Linda Petrons, and the charity’s chairman, John Ashley.

There was a double dose of glee at the is the aptly-named horticulturally show, GLEE for related charities, Greenfingers and Perennial, who each received a cheque for over £20,000 from GBCC as a result of sales of the publisher’s Floreo photographic range that was launched in May 2016.

The publisher donates 20p from the sale of each Floreo card to the charities (10p each). The success of the range has seen these pennies amass to £thousands!

(Right-left) Perennial’s chairman Dougal Philip and Anita Bates, its director of marketing and development received the cheque from Chris Houfe, sales director of GBCC.
(Right-left) Perennial’s chairman Dougal Philip and Anita Bates, its director of marketing and development received the cheque from Chris Houfe, sales director of GBCC.

Greenfingers is a national charity dedicated to supporting children who spend time in hospices around the UK while Perennial is the UK’s only charity dedicated to helping people who work in horticulture who have fallen on hard times.

And further growth is on the cards for these two charities, as GBCC has refreshed the range with another eight designs, plus for Christmas 2017 are five Floreo acetate boxes with 60p from the sale of each box being divided between Greenfingers and Perennial.

“We’re expecting the Christmas alone to raise a further £10,000 in total,” said a delighted Chris Houfe, sales director of GBCC.

MORE NEWS
 
With the biggest trading season for retailers now well underway, PG Buzz caught up with Victoria Robinson, partner of Wishes,...
 
See what’s new for Christmas 2018 at UKG Christmas Showrooms...
 
Well recognised brand opens shop in Victoria Gate for five weeks from Friday November 24....
 
Copywriter and digital artist’s legacy lives on in one of the industry’s most enduring card ranges...
 
Over the past few years Black Friday has become more of a ‘thing’ in the UK, and had spread from...
 
High profile exec is first head of sales for art brand...
Get the latest news sent to your inbox
Subscribe to our daily newsletter