Carte Blanche goes back to school with Dinky

One pack has been sent to the Bolton primary school that Me to You head artist Steve Mort-Hill attended, which is rather sweet.
One pack has been sent to the Bolton primary school that Me to You head artist Steve Mort-Hill attended, which is rather sweet.

As the nation’s schoolchildren get back in the flow of term time, Carte Blanche’s newest brand is playing a part in the education process this month!

Coinciding with the introduction of Carte Blanche’s new plush brand, Dinky debuting in stores, the company is also delivering 600 specially created Dinky Schools Activity Book into primary schools along with some Dinky bears, some clothing and stickers. The booklet, echoes Dinky’s role to be the ‘friend to have adventures with’ leaving room for photos and space for children to write about their adventures with Dinky.

One of the first stockists of Dinky was Cards and Gifts Direct in Staffordshire which held a ‘meet Tatty Teddy and be introduced to Dinky’ weekend recently.
One of the first stockists of Dinky was Cards and Gifts Direct in Staffordshire which held a ‘meet Tatty Teddy and be introduced to Dinky’ weekend recently.

“We had one school in Horsham contact us immediately – saying they are planning on using the pack as part of its ‘Star of the Week’ activity, using it as an incentive for good behavior,” Rosie Triggs, Carte Blanche’s digital marketing executive told PG Buzz.

“This is just phase one. We are looking to build on this activity involving more schools next term,” added Rosie. For one primary school in Bolton, Dinky will have extra poignancy as it was where Steve Mort-Hill, the head artist for Me to You and Dinky attended all those years ago!

Carte Blanche’s Ben Quance (head of independent sales) and Steve Chambers (fulfilment centre manager) packing the first orders for Dinky.
Carte Blanche’s Ben Quance (head of independent sales) and Steve Chambers (fulfilment centre manager) packing the first orders for Dinky.

The Dinky brand, which is aimed at girls 4-9, is also set to gain more exposure through licensing, in addition to stocking the bears, Tesco gearing up to launch girls nightwear and underwear at the start of next month into 139 stores.

 

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