Over 30 card publishers are taking part in a new voucher scheme connected to February’s Spring Fair (which takes place 4-8 February at Birmingham’s NEC).
Any retailer registering to attend Spring Fair will automatically be sent the voucher which enables them to save £100 when spending over £500 with participating suppliers during Spring Fair as long as they are a ‘new’ customer to that supplier. Buyers can use the voucher at up to 10 participating suppliers – thus saving up to £1,000.
Commenting on its participation in the scheme, Jeremy Corner, md of Blue Eyed Sun says: “One of our goals at Spring Fair is to increase brand awareness with new retailers in a way that is cost effective for us. Because we only pay when new customers order, this marketing initiative was a no brainer for us and we are pleased that organisers Ascential have been innovative enough to try it. We’ve taken part in voucher schemes before at Spring Fair, which were also successful for us. I’m sure this bright marketing idea will be worthwhile too.”
Paul Urban, director of Kingfisher Cards is another publishing taking part in the scheme and says: “I decided it would be good to participate in the voucher scheme as it not only provided some exposure for the Kingfisher Cards brand but also give a little extra to retailers who supported us at the show. Attending the Spring Fair is both time consuming and costly so something that rewarded them if they gave us an order at the show seemed a worthwhile promotion.”
Another publisher that has registered to participate in the initiative is David Wertheim, owner of Ezen Cards, seeing the attraction of encouraging new customers. “We have had so much success with stores once they take the plunge and test our cards in their store. For any publisher that has faith in the strength of their products, giving an initial special offer is a win-win situation for both parties.”
Among the other publishers paticipating include, A Made Hand, Artpress, Buddy Fernandez, Cardmore, Cherry Orchard, Clear Creations, Dandelion Stationery, Flying Teaspoon, Jennifer Rose Gallery, Jupp Illustrations, Lauar Sherratt Designs, Lovelyday Gallery, Pabuku, Sanscript Cards, Tracks, Uniquely Yours, Wildcards and YTR Design.