Card Factory’s new MacMillan Father’s Day range is now in store and online for 99p, with 10p (+VAT) going to MacMillan for each one sold.
The new range is part of a large Father’s Day offering which also includes mugs, glasses, socks, slippers and a whole range of personalised gifts too. As with its expanding Mother’s Day offering, Card Factory’s Father’s Day range caters for step dads, grandad, like a dad and cards for dads to be.
Card Factory is also experimenting with YouTube and has set up its own YouTube channel. Videos so far include spring trends, new card ranges for her and a video on the story of Card Factory. In the card ranges for her video Zoe Proctor, formerly of Hallmark and now senior card buyer for the value retailer and Julie Hardy, editorial manager talk about some of the new ranges in store and how the company go about deciding what cards and captions to introduce. The videos are shared on Card Factory’s social media sites as well as the website.