Book launch for Sarah Hamilton

New hardback book on card art is published

Sarah Hamilton, the artist and card publisher who launched the Just a Card campaign to encourage consumers to support indie shops and galleries by just buying a card, has gone one stage further to promote the greeting card industry – she is editor of House of Cards, a hardback book that celebrates contemporary card design.

House of Cards book
Sarah Hamilton’s new House of Cards book.

The book, published by Pavilion Press, is now published. It includes ten step-by-step greeting card projects, each led by a respected designer (including card publisher/designer Jessica Hogarth) to cover different mediums, such as letterpress, silkscreen printing, decoupage and textile foiling.

The book is also crammed with practical advice from industry leaders, and explores how artists and designers can make money from their creations and work with publishers to licence their designs.

“House of Cards has been a very exciting journey, shared with many talented artists and designers,” says Sarah. “The book is aimed at both professional designers and also those with an interest in craft, design and perhaps those wanting to set up their own business.” She also hopes that the book will help generate lots of interest in the Just a Card campaign.

PG’s editor Jakki Brown wrote the foreword for House of Cards, putting into context the history and ongoing important social and aesthetic roles greeting cards play.

House of Cards is currently available from Amazon at an RRP £14.99. www.sarahhamiltonprints.com for more information.

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