Betty Etiquette’s perfect penmanship transfers to books

Owners of the London-based greeting card and stationery company Betty Etiquette have turned their hand, quite literally, to the world of publishing with new book Modern Lettering.

Rebecca Cahill Roots at a launch event for her book at Honeybourne’s in London’s Ladywell.
Rebecca Cahill Roots at a launch event for her book at Honeybourne’s in London’s Ladywell.

The beautiful hard-cover workbook has been a half-year labour of love for husband and wife team, Rebecca and David Cahill Roots, and is sub-titled ‘A Guide to Modern Calligraphy and Hand Lettering’. It promises to bring together all the ‘best bits’ of the brand’s calligraphy, brush script and modern lettering workshops.

“We’ve had our heads down for the last six months, putting the finishing touches to this gorgeous new book,” Rebecca, the creative director of the business told PG Buzz just before the book hit the shelves at the end of last week.

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The new book inspires those to try their hands at modern calligraphy.

The book, priced at £14.99, published by Batsford, received a warm welcome close to home as Rebecca launched the book with a signing session in Honeytbourne’s card and gift shop in Ladywell, South London, near to Rebecca and David’s home.

Rebecca is also fronting a series of creative workshops this summer and autumn at a number of venues.

Find out more at:

When it launched, Betty Etiquette  produced a great video to inspire people to send cards that deserves a rewatch:

The release of the Guide to Modern Calligraphy and Hand Lettering book is very timely, taking place a few days in advance of the inaugural World Calligraphy Day on 16 August.

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Brush lettering is one of Rebecca Cahill Roots’ many talents.

The event has been launched by the Manuscript Pen Company to celebrate not only the art of calligraphy but the history of pens worldwide. The Birmingham Pen Museum will be hosting a World Calligraphy Day event, featuring artwork, workshops and industry experts including: Handwriting specialist Sandra Grayson and contemporary Italian calligrapher Sandro Bonomo.

For more event details visit:

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